The Current Competitors and Competitive Landscape Essay

Today, Yellow Cab is a successful company, which offers delivery services along with traditional taxi services. In such a way, the company attempts to improve its competitive position and take the competitive advantage over its rivals. In actuality, the company faces the dubious competition. On the one hand, there are taxi companies, which were and still are traditional rivals of Yellow Cab. On the other hand, there are delivery companies, which are new rivals of Yellow Cab because the company has started the delivery service as a part of its business development.
In such a situation, Yellow Cab can gain a competitive advantage because the company can outpace its rivals in both segments of the market because, unlike its rivals, Yellow Cab expands its market share through offering larger services compared to its rivals (Volti, 2005). What is meant here is the fact that the company can offer not only taxi services, as other taxi companies do but also delivery services. At the same time, the company can offer not only delivery services, as other delivery companies do, but also taxi services. In such a way, Yellow Cab turns out to be very flexible and offers its customers a variety of services, which put the company in an advantageous position compared to its rivals.
In the contemporary competitive environment, Yellow Cab can gain a strategic advantage, if the company manages to develop the variety of services and to expand its market share consistently outpacing its major rivals and taking the leading in the market.