Superordinate goals of the company Essay

Starbucks is one of the most successful companies, which has reached a tremendous progress. In such a context, it is important to track the superordinate goals of the company to understand possible areas of tension within the company and the further way of the development of the company. In this respect, it is possible to refer to studies related to Starbucks and its development.
Behar, H. & J. Goldstein. (2007). It’s Not About The Coffee: Leadership Principles from a Life at Starbucks. New York: Random House.
At this point, it is possible to refer to the study conducted by Behar and Goldstein. Their study focuses on the problem of the development of the company and its evolution in the course of time. The authors focus their attention on the problem of the exploration of relationships between employees of the company and its leaders. In such a way, the authors attempt to understand factors that influenced the relationships between leaders and employees of Starbucks, to reveal possible conflicts and their causes, to forecast possible tension in their relationships and, therefore, define the long-run superordinate goals. In fact, the study conducted by Behar and Goldstein is very important in terms of understanding the progress of Starbucks as the industry leader but, what is more important, the study helps to reveal the leadership style used by the company and relationships within the company. In such a way, the study helps to identify the key directions in the development of the company, its superordinate goals and further development of Starbucks in the market along with its leadership and management style.
Schultz, H. and D. J. Yang. 1997. Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time. New York: Hyperion.
The study conducted by Schultz and Yang focuses on the history of the development of Starbucks and the organizational culture of the company. At the same time, the researchers expand their study on the company-customer relationships. In such a way, the study conducted by Schultz and Yang helps to reveal the internal structure of the company and relationships between employees and managers, which are very important in terms of definition of superordinate goals of the company. The researchers reveal the fact that employees and top executives of the company have different interests, which may come into clashes. Nevertheless, Starbucks is always looking for a compromise and defines superordinate goals to develop marketing strategy and to meet interests of top executives and employees of the company. At the same time, the study reveals the fact that the company was always concerned with its customers and interests of employees were often neglected to meet interests of customers. However, the company has started to change its policies and to develop new, more efficient policies to develop superordinate goals that meet needs and interests of top executives, employees and customers of the company.
In such a way, both studies help to identify superordinate goals of Starbucks and forecast the further development of the company.