Stock Tracking Assignment essay

Google Inc. is one of the largest IT companies operating in the market today. At the same time, the marketing performance of Google Inc. is characterized by fluctuations caused by the change in its business development. The company is highly dependent on the introduction of innovations and maintenance of its marketing performance is closely intertwined with new products and services the company introduces in the market. The financial position of Google Inc. is still quite stable, regardless of the recent economic recession and global financial crisis.

The financial performance of Google Inc. is quite stable, although the last couple of years were quite difficult for the company because of the negative trends in the national and global economy. In this regard, it is worth mentioning the fact that the stock price of Google Inc. dropped consistently in the mid-2010 and mid-2011. Nevertheless, in both cases, the stock price of the company raised substantially that means that the company has managed to recover after certain deterioration in its performance. In this regard, S&P 500 has more positive trend since it was only 2010 that was quite unstable and had a considerable drop in stock price, whereas 2011 was marked by a steady growth of the stock price.

Nevertheless, the current position of Google Inc. seems to be quite good for the last week stock price remained at the stable level above 600 with slight fluctuations and without any signs of steep decline in a short-run perspective. The similar trend can be traced in the change of S&P 500. Therefore, it is possible to speak not only of the stabilization of Google Inc but the financial market at large.