Starbucks franchise store mission and strategy Essay

I will consider my Starbucks franchise store mission and strategy from the perspective of its internal business processes. In this section of the assignment I will begin to identify objectives and measures relevant to that perspective.
In order to improve the organization’s internal business processes there is the need to carefully evaluate current situation in the organization, to depict advantages and disadvantages and to focus on the issues that are still challenging and have to be improved. Also, there should be reviewed different approaches that can be useful and can improve the situation within the organization. Business processes of the organization relate to the mission, vision and strategy of the organization.
Today, Starbucks behaves affairs in accordance with the following values: unfailing integrity, disarming honesty and authenticity in every aspect of business. To help the organization in active translating these values into practice, they are disclosed in a document called the mission, and transformed into a set of guiding principles shared by all.
Starbucks can be approved as the leading supplier world’s best coffee, keeping in the growth of our uncompromising commitment to principles. The following six guiding principles will help us to assess the loyalty of our solutions:
– Provide an excellent work environment and treat each other with respect and
dignity. Assume a variety of essential element of doing business.
– Apply the most stringent quality standards to procurement frying and quick delivery of our coffee.
– Work so as to cause a feeling of elation to meet with customers.
– Provide a positive impact on society and the environment.
– Recognize that profitability – is a necessary condition for the future success.
Considering the finance objectives that I identified in the Module 1 SLP, the Starbucks should boost its international operations and their revenues; the company should improve its operating margin (both within the US and overseas); the company should consider its operations and restructure them in order to save energy. Finance objectives are crucial for the company and they help to fulfill the necessary objectives. With the help of implementation of the new ideas and approaches, and with the help of the creativity a company can become more successful.
This is a convincing statement of goals and an organic unity of belief and, as such, this mission is a tool for management of the organization. For Starbucks, it is also a powerful source of energy, through which the company could grow into something much more than you can imagine a single leader. In terms of brand Starbucks, it helps to establish criteria on how the brand should be presented, highlighting aspects such as strengthening relationships with customers.
If the values disclosed in the mission are the fundamentals of the organization, how shall we understand the brand? Starbucks – is not just a cup of coffee that you can try or the odor that you may feel. The whole point is of friendly relations. Starbucks could become a brand only after many years of maintaining an excellent relationship with the clients. In the words of Mike Sweeney, “Just suddenly, someone realizes that these relationships exist, and calls it a brand. People in America and Italy are the same. Therefore, I think, introducing coffee to America, Starbucks does not behave like a school teacher, it was a joint trip, and since we were close, our clients have been with us, and we are again talking about relationships. “