Situation Analysis “Marketing Plan” essay
The Powder Express has a considerable potential for the successful business development because this project opens larger opportunities for customer to enjoy services provided by the Powder Express and to enjoy the local facilities to ski and to spend their time well. In such a way, the Powder Express can count on the high level of the customer satisfaction due to the lower fatigue because the Powder Express will provide customers with transportation services that will help them to restore their forces for skiing.
At the same time, the successful implementation of the marketing plan relies heavily on the adequate assessment of the market demographics. In this regard, the Powder Express focuses on the broad target customer group, which involves amateur skiers as well as professionals. The age of the target customer group may vary and enroll the population from 18 to 54, but not limited to this age group. In fact, the company will offer wide access to its services but on the condition that children will use the Powder Express’ services under the supervision of their parents.
At this point, it is also necessary to take into consideration market needs. In this regard, the Powder Express has a considerable potential for growth because the target customer group has no alternative but to travel either on foot or by the shuttles provided by the company. In this regard, the Powder Express offers customers transportation services, which are attractive for customers, who are not willing to travel on foot but prefer saving their forces for more skiing. At the same time, the market needs are quite high, taking into consideration the lack of the transportation services in the area. In such a way, the company can count on the stable and high demand on its services. In fact, the company can improve its performance through meeting market needs. For this purpose, the company has to meet the market needs to maximize the effectiveness of its performance.
At this point, the company should pay a particular attention to market trends. In actuality, the mainstream trend is the growing popularity of the area among tourists. This trend is very important in terms of the further business development because the company can attract more customers as tourists visit the area and use transportation services offered by the Powder Express. Also, the company should take into consideration the fact that customers may need changes in services offered by the company. What is meant here is the fact that loyal customers may need some innovations to be introduced to make the travel more entertaining.
In actuality, the market has a considerable potential for the further growth. To put it more precisely, the Powder Express is just entering the market, where there is a low competition because other companies do not provide transportation services in the area. Therefore, the Powder Express will take the lead in the local market and can keep growing till the company meets the existing demand. In addition, the company can increase the demand offering new services and introducing innovations. The company can grow and expand its services.
Thus, the Powder Express can develop its business successfully meeting market needs and growing fast due to the high demand on the transportation services in the area.
