Criteria for evaluating strategic alternatives for Cathay Pacific Airways essay
The major criteria for evaluating strategic alternatives include costs, effects on the market share of the company, impact on the brand image or company-customer relations, and human resource management (Brown, 2003). In fact, costs of the proposed marketing strategy should be affordable for the company. They should be grounded on the financial resources the company […]
Three strategic alternatives and evaluation for Cathay Pacific Airways essay
The company should consider possible alternatives to the current marketing strategy. The elaboration and implementation of an alternative marketing strategy is essential because the company is likely to face considerable problems, while implementing the current strategy of the diversification focusing on new industries, products and services, which are bound to the airline industry. In such […]
Recommended alternative and execution for Cathay Pacific Airways essay
The development of the low cost subsidiary is the most efficient alternative to the current strategy implemented by Cathay Pacific Airways. The low cost marketing strategy will diversify operations of the company and attract more customers. In the time of the uncertain economic development and unstable situation in international markets, many customers are looking for […]
Limitations of Alternative for Cathay Pacific Airways essay
At the moment, the implementation of the low cost strategy raises the problem of the adaptation of existing airlines to low cost requirements. To put it more precisely, today, Cathay Pacific Airways offers services of the higher quality but low cost strategy implies offering minimal services to customers to save costs of flights and offer […]
K-MEDOIDS Clustering essay
The volumes of information available in the modern world are increasing, and simultaneously with this the importance of knowledge discovery in databases increases. There emerge numerous approaches and algorithms allowing gaining new knowledge from existing data sets. An important step of the process of knowledge discovery is data mining – the process of discovering patterns […]
The historical context of the delivery of child welfare services in Canada essay
To better understand the nature of the delivery of child welfare services in Canada, it is necessary to refer to its historical context. According to Chris Walmsley (2005), “aboriginal families and communities first encountered the coercive power of the Canadian state when the Indian Act was passed in 1876” (p. 8). In fact, the Indian […]
The elitist or the pluralist form of politics essay
I agree with the pluralist form of politics because this form of governance helps to avoid anarchy and pursues shared purposes, promoting an “even minimally adequate life” among all citizens (Roeter 9). Pluralist form of politics is focused on protection of individual freedoms to associate. Avigail I. Eisenber states that “freedom of association is a […]
USPS essay
The question is: The United States Postal Service (USPS) has experienced major financial problems in the last several years. What environmental and marketing challenges add to the USPS troubles? The answer: The first challenge is connected with the growing role of the Internet and electronic mail, because letters become less popular than even a decade […]
