The mechanisms and effectiveness of the macroeconomic policy essay
The macroeconomic policy measures are the response of the national government to the negative economic situations and influences. Two important tasks of the UK policymakers include the control over the shocks’ impact and also the regulation of the reaction of the country’s economy to the shock. Therefore, in order to fulfill these tasks, the UK […]
Business and Finance Economics essay
The economic recession and financial crisis have had a considerable impact on the UK economy, which the UK cannot have fully recovered yet. In fact, the UK economy is still stumbling, although the steep decline has been stopped. In such a situation, macroeconomic policies conducted by the government are essential for the prevention of negative […]
Marketing: Text and Cases essay
It is possible to develop organizational strategy basing on the results of the financial year. However, developing a long-term strategy is more effective, and often the results of certain decisions (like R&D investments) can be seen only in 2-3 years after the decision was implemented. There exist numerous techniques for determining the strategy and its […]
The Future of Business: The Essentials essay
Marketing decisions include four key components: product, place, price and promotion (Ferrell & Hartline, 2010). Such decisions strongly depend not only on external environment like demand, competition, etc., but are also shaped by the product’s stage of the lifecycle. Overall, it is possible to outline four lifecycle stages: introduction, growth, maturity and decline (Havaldar, 2005). […]
Saatchi & Saatchi Complementary Case Study essay
Saatchi and Saatchi is one of the leaders in advertising industry; currently this company works in more than 70 countries, has 149 offices and more than 6,500 employees (Tungate, 2007). The company was founded in 1970, and in 2000 it was purchased by the Publicis Groupe SA. The considered case relates to the second half […]
Pricing policies and research essay
In the contemporary business environment, pricing policies and research and development play crucial part in the successful business development. Many companies face considerable problems with their business development because of the poor pricing policy and ineffective research and development. In this regard, the example of Clipboard Tablet Co. reveals the full extent to which the […]
The choice of the right organizational development model essay
In actuality, the choice of the right organizational development model can affect consistently the marketing development of companies and their competitive position. However, today, there is a variety of organizational development models which offer organizations ample opportunities to their development and to implement successful their marketing strategies and to reach their strategic goals. The emergence […]
The product research and development essay
The product research and development and changing the pricing of the product is very important for the successful marketing performance of the company and maintenance of the competitive position of the product in the market. In this regard, company should introduce improvements that can make the product better and more attractive for the target customer […]
