Corporate Social Responsibility (CSR) essay
Also Porter Michael E. and Kramer Mark R. (2006) point out the link between corporate social responsibility and competitive advantage of the company, arguing that no company nowadays can achieve success in the highly competitive markets without SCR. Maignan I. and Ferrell O. (2001) argue that the long history of charity and philanthropy in the […]
The role of Corporate Social Responsibility (CSR) in Creating Brand image essay
In modern society there is an increased attention to issues of social responsibility. The implementation of social projects has become an integral part of the image of any corporation and its success in the competition struggle. Business has great possibilities and therefore society expects to use them for solving social problems. These social commitments of business open up new possibilities in building their favorable image. Nowadays in all developed countries, the policy […]
The Role of Viral Marketing in Purchasing among Female Internet Users essay
VIRAL MARKETING AND PURCHASING VIA THE INTERNET According to the study conducted by one of the interactive marketing agencies, about 89% of Internet users in the USA “share content with others via e-mail” (Nearly 90% of Internet Users Share Content via Email According to Sharpe Partners’ Study on Viral Marketing; Humorous Marketing Messages Are […]
The Role of Viral Marketing in Purchasing essay
THE DISADVANTAGES OF VIRAL MARKETING Viral marketing has some disadvantages which should be taken into consideration by all companies and firms that are going to use viral marketing techniques for their business promotion (East, 2007; Gilliam, 2005). For example, the major disadvantage of the e-mail marketing campaign is that e-mails can be considered as spam. […]
The Role of Viral Marketing in Purchasing among Female Internet Users essay
The development of the new information technologies, including high speed Internet, and the wide scale penetration of them into all spheres of human activity have changed the nature of marketing. Viral marketing as a new and rather effective marketing technique has already become an essential part of any business. Today viral marketing plays an important […]
The Secret Sharer essay
The Secret Sharer is the novella by Joseph Conrad that uncovers the story of the captain hiding a murder. The act of the captain is unthinkable, taking into consideration his position and responsibility. Nevertheless he hides the murderer from the team and even saves his life letting him escape. At first glance, his behavior is […]
Essay on President Theodore Roosevelt
Theodore Roosevelt (1858-1919) was the 26th President of the United States of America. He was the most dynamic of all the American presidents. Roosevelt was both realist and a romantic in international relations and progressive leader in home policy. He also was an ardent nationalist and desperate moralist. Roosevelt was born in New York, got education in Harvard, graduating in 1880. In the early 80ies he was formed as the leader of the reformed Republicans in the State Assembly of New […]
Thinking like an economist: The basic vocabulary essay
ING is one of the leading financial groups operating internationally. At the same time, the company expands its international market share through providing franchises for local firms operating at the national and local level. The provision of franchises opens large opportunities for ING to promote its services and expand its business internationally because the company […]
