Available resources concerning the skills of the organization and its key staff elements Essay

Today, Starbucks is one of the leaders in its industry but the company needs to develop its key staff elements and skills of the organization to maintain its competitive position in the market. In this regard, it is important to study available resources concerning the skills of the organization and its key staff elements.
First of all, it is important to dwell upon key staff elements of Starbucks. In this respect, it is possible to refer to Gimein, M. (May 15, 2000). “Behind Starbucks’ New Venture: Beans, Beatniks, and Booze,” Fortune. The article focuses on the top executives and policies conducted by Starbucks in its new ventures. To put it more precisely, the author of the article explores close relationships and policies of top executives of the company, who define the marketing strategy of Starbucks. The author of the article argue that the role of top executives is determinant in the policy conducted by the company but they take into consideration needs of customers and attempt to create new values to attract more customers to their products and services.
Schwartz, N. (May 24 1999). “Still Perking After All These Years,” Fortune.
The author of the article focuses on the analysis of human resource management and company-customer relationships conducted by Starbucks. Schwartz pays a particular attention to the development of positive company-customer relationships and Starbucks focuses on training of the personnel to develop their professional skills and abilities to meet needs and expectations of customers. In such a way, employees of Starbucks turn out to be the key element of the organizational structure, which contribute to the formation of the positive brand image of the company and attracts customers. In fact, the author concludes that Starbucks’ human resources comprise an important market asset of the company that increases its marketing value consistently.
Holmes, S. (August 6, 2001).”Starbucks: Keeping the Brew Hot,” BusinessWeek.
The author of the article focuses on the problem of the development of the effective quality management in Starbucks. The company pays a particular attention to the development of high quality services, which are delivered to customers. Starbucks trains its employees to develop skills and professional abilities that allow them to maximize the effectiveness of their performance and the positive impact of the high quality of services delivered to customers on the organizational performance. In such a way, the author of the article argues that through the development of professional skills and abilities of employees Starbucks reaches positive outcomes in its business development.
Stone, G. (April 6, 1999). “Starbucks: The Jolt Is Still There — and Not Just from Java,” BusinessWeek.
The author of the article explores the development of Starbucks business internationally. On analyzing the current business development of Starbucks, the author argues that Starbucks have to train its employees to adapt them to the work in the multicultural environment. In such a way, the company can improve its organizational performance through the improvement of the organizational culture and adaptation of employees to the work in the multicultural environment.