MICROBREWERY AND GRILL essay
Location and layout
Basically, the company should be located in a city that can provide a stable amount of customers and where customers have ample experience of using brewery services. In this respect, it is possible to start the brewery and grill business in such a city as Michigan, which is a large location and its potential for the development of the brewery and grill business is quite good. The number of customers may potentially even exceed the needs of the company, taking into consideration the fact that it is supposed to be a small business, but, on the other hand, it is possible to concentrate on the quality of products and services and formation of the stable target group of loyal customers.
Speaking about the facilities needed for the company, it should be said that it needs to have an office where all the transactions and operations could be processed, including those involving suppliers, customers, etc. Naturally, the company will need to have a hardware and software equipment to provide its brewery and grill and it should be highly reliable and meet all the needs of the company. In addition, it is necessary to have a storage space which could be situated nearby the office of the company. Ideally, it should be placed in the same building that will save costs of the company. Finally, it is necessary to have transportation facilities, i.e. vehicles to deliver products to customers. However, taking into consideration the costs of these facilities, it would be better to outsource transportation services using the services of a reliable company.
Competitor analysis
On analyzing the strengths of the brewery bar franchise, it is important to underline that unlike the rest of bars, it offers an alternative leisure for its customers. Instead of traditional set of services that customers can enjoy in other bars, the brewery bar franchise will focus on the exclusive component of the business and it is exclusive beer produced by the company that will make the bar particularly popular. In such a way, customers will benefit from a comfortable atmosphere and excellent beer with their friends.
At the same time, it is necessary to remember about the legal environment which can affect the performance of the sports bar franchise. Basically, the current legislation tends to the elimination of any fiscal barriers and stimulates free trade that opens new opportunities for the bar to offer its customers some really unique products, for instance, drinks from some exotic countries. Potentially, it may such exclusive products may increase the popularity of the bar not only among beers fans but other customers. On the other hand, it is important that the brewery bar franchise meet the norms of the local legislation.
Plan of operations
Primarily, it is necessary to define the major suppliers of products. Ideally, it should be the producers of the products. After that it is necessary to acquire facilities that could provide the storage of the products and work of the company. The next step is the definition of transportation company that could provide stable supply and delivery of products. After that it is necessary to employ professionals to organize the work of the company and acquire essential equipment. The start of the functioning should be proceeded by the active promotional campaign that should mainly concentrate on advertising of the company’s products and services online using Internet.
Promotional campaign
The promotional campaign should include the spread of leaflets in the local community, where the company operates. The company should use local mass media. In this regard, the use of television and Internet is particularly useful because they can reach the large amount of consumers in the local community, where the company operates. The use of print media should be used as a back-up for the development of the business.
Financial forecasts
The financial forecast is optimistic because the company can expand its business development steadily and to improve its financial performance in the course of three years. In a long-run perspective, the company should maintain the steady development because the consumption of beer remains steady and relatively high. In this respect, the exclusive products offered by the company can help to improve its financial position in a long-run perspective. On the other hand, the beer is the product that people consume on the regular basis. Therefore, the company is not exposed to risks of economic crisis and deterioration of the business environment. The company can steadily expand its business offering exclusive products.
Conclusion
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the development of the brewery and grill company has great prospects for the development of its business. The microbrewery business is very perspective, taking into consideration the development of business and the growing concerns of consumers with the quality of products they consume. In this regard, the microbrewery company can offer exclusive products which outpace conventional brewery company in terms of the quality of its products. The quality of products of the brewery and grill company is high and products are original and exclusive hat are essential for the success of its business development.
