Nowadays E- Marketing Essay
Online customers are changing and to understand them is fundamental nowadays. E- Marketing – is the practice of all aspects of traditional marketing on the Internet, affecting the basic elements of the marketing mix: price, product, place and promotion sales. The main objective – is getting the most out of a potential audience of the site.
E- marketing is a component of electronic commerce. It is also called online-marketing. It may include such parts as Internet integration, information management, PR, Customer Service and Sales. E-commerce and Internet marketing have become popular with the expansion of Internet access and are an integral part of any normal marketing campaign. Segment of Internet marketing and advertising is growing in the consumer sector, as evidenced by the appearance of every day new online stores, and in the market B2B.
Nowadays, bad customer experience says a lot about the organization and about its perspectives. Good service is in demand and there are constant changes and improvements that have to be made in order to have loyal customers. Business dynamics is changed because of the internet, and the customers continue to change their habits.
Internet marketing is primarily created to enable consumers to receive information about products. Any potential user can, using the Internet, get information about a product, as well as to buy it. Although, if there will be information about a product, or it is not found, it’s likely he will get another product from a competitor.
Application of the methods of internet marketing is aimed at cost savings (on wages of employees, sales and advertising), as well as the expansion of companies (the transition from a local market to national and international markets). At the same time as large companies and small, have more balanced chances in the fight for market share. Unlike traditional advertising media (print, radio and TV), entry into the market via the Internet is not too expensive. The important point is that in contrast to traditional marketing methods of promotion, Internet marketing provides a clear statistical picture of the effectiveness of marketing campaigns.
In comparison with other media marketing (print, radio and TV), Internet marketing is growing very quickly. It is gaining popularity not only in business but also ordinary people who want to promote their effective website or blog and earn money from it. However, in developed countries, the cost of Internet marketing and advertising is about 5% of total advertising expenditure.
Internet marketing has had an enormous impact on a number of business areas, including the music industry, banking, the market of portable electronic devices (cell phones, iPods, etc.), so-called “flea market” and the main thing – advertising. In the music industry, many consumers began to buy and download music in MP3 format over the Internet instead of buying a CD. Internet marketing also affected the banking industry. A growing number of banks offer their services online.
All in all, today, customers value privacy and effective service, which surprises them and makes them want to return. Engaged customers are valuable for the company and those who buy regularly and leave positive feedbacks for the products mean a lot to the company. A word of a mouth can be better than advertising. Understanding customer motivation has become and absolute necessity for survival. Customers go online to find out the truth about products, reviews about the goods and to compare prices and quality. Nowadays, online world in indispensable and often it helps a lot in making a decision.
