Virgin Atlantic Airlines Essay

Virgin Atlantic Airlines is the company operating in the airline industry, which has already reached a considerable success in its business development. The company’s vision implies the fast development of the company based on the customer satisfaction and use of innovations to improve the quality of services. At the same time, the mission of the company forces on three key areas. First, the company focuses on the growth into a profitable airline. Second, the company attempts to attract customers to make the company where people love to fly. At the same time, the company attempts to create friendly environment and positive workplace environment.
At this point, it is important to dwell upon the stakeholder analysis of the company. In this respect, the company focuses on its employees and customers as major stakeholders. The company attempts to reach the high level of customer satisfaction. At the same time, the company attempts to create comfortable conditions of workplace to increase the effectiveness of work of employees. Therefore, the company attempts to meet needs of customers and employees.
In actuality, the company has both strengths and weaknesses. Speaking about strengths of the company, it is important to point out that its human resource comprise an important part of the marketing value of the company. The employees’ loyalty to the company contributes to the effective performance of employees and high quality of their work. The high quality of work of employees leads to the high customer satisfaction. As for the weaknesses of the company, it is worth mentioning the small size of the company. In addition, the company has only a few planes and small network. Moreover, the company has poor customer-relationships management because the company cannot communicate effectively its message. In spite of the effective work of employees the company still cannot attract customers and to show the high quality of its services.
In this regard, the company should use the full potential of its culture web because the company has healthy organizational culture, which increases the effectiveness of work of employees. The development of positive organizational culture improves not only relationships between employees but also company-customer relationships.
In actuality, the company undergoes the value change to improve the company-customer relationship. In fact, the company needs to attract more customers. This is why Virgin Atlantic Airlines shift from employees toward customers. In such a way, the company needs to develop the customer-centered approach that can help to increase the number of customers.
In this regard, core competencies are particularly important for the improvement of company-customer relationships because the high qualification of employees leads to the high quality of their performance and services being delivered to customers. In such a situation, customers can enjoy the high quality of services. In such a way, the company can increase the number of customers.
The latter can help the company to gain a competitive advantage. In actuality, the company can accelerate its development due to the increase of the market share of the company through the effective performance of its employees. The company creates comfortable conditions for the work of employees and employees improve the quality of services delivered by employees to customers.
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that Virgin Atlantic Airlines can improve its organizational performance.